The El Amor Decision
I have considered as the whole situation your company are in and also have prepared a recommendation for you personally based on the information of the marketplace. There are three options from this situation. First of all, you keep releasing only beers brewed by Anheuser-Busch Inbev. Second, you transfer the core item from the A-B InBev sodas to Este Amor tequila. Lastly, you distribute drinks and fl?schchen simultaneously. The first option is rather dangerous. As you find, the decreasing of the beer market is not merely by the downturn in the economy, but as well by alter of buyer tastes. Therefore , whatever means you bring in to your company, it might be hard to recurring this craze. The second choice may sound good because the relationship between you and A-B Company is definitely changing steadily. Also, Missourians and some of Missourian businesses are becoming aggressive to A-B InBev. However , it may not be a good solution. That's because you can shed a stable backdrop for your business. The competition inside the tequila industry has not done yet. In case you change your primary item coming from beer to tequila or perhaps other liquor, it is possible for your company to handle difficulties in the future. So , my recommendation is usually to deal with both equally items-beer and tequila. By this method, you are able to expand your item portfolio and focus on markets. You may distribute sodas to the low-cost, economical market and tequila to the middle or perhaps high price market. You can enhance each industry with the various other item. For instance , if the clients buy pricey tequila, you can give several beers to the customers like a promotion. As well, you can advertise that your enterprise can handle various items in a variety of markets. You will find a chance to expand the customer selection. By this approach, you can hedge risk and boost the profit.