Swiss Observe Industry Examine 2014

 Swiss Observe Industry Research 2014 Article

The Deloitte Swiss Watch Market

Study 2014

Changing times

Foreword

Everyone should be open to the third Deloitte Watch

Industry Research. Building around the success of

the last two editions, more than 50 older

industry management participated through this

year's analyze through an paid survey or

personal interview. The research highlights

the views of watch business executives

within the key difficulties and possibilities

facing the Swiss watch industry.

15 09 13

Geneva

SMI

DAX

FTSE

2 missed calls

a few new communications

+0. sixty two

+0. 21

-1. 67

Growth have been one of the understanding

features of the watch industry. While

many continue to be optimistic pertaining to growth over

the next 12 months, weakening international

demand is usually perceived as a tremendous risk.

While the outlook is definitely not as positive as

it is often in the last a couple of years, notably pertaining to

China, fresh opportunities are expected

in expanding markets such as India and

Indonesia, with European and US markets

also fortifying. Product creativity

and high-end watches continue to be

a key concentrate.

The hype around smartwatches has

been building momentum with fresh

developments in functionality and content

continuously being presented, each with

the potential to get ‘the latest thing'.

The rapid speed of adoption of social websites

as a principal communication discussion board within

the watch sector has become an interesting

progression in this sector.

I wish you an interesting browse and

pleasant your feedback.

Howard weil Silva

Buyer Business Head

2 | The Deloitte Swiss View Industry Examine 2014 Changing times

Contents

Executive summary

three or more

Industry prospect and require

5

Overall outlook remains to be positive

five

Europe has returned

5

Swiss sales to foreign travelers to continue growing

6

High-end part continues to travel expectations

several

Mechanical watches win export share

8

Challenges and risks

9

Total risk view

9

Accessibility to qualified work remains difficult

10

Availability of parts and movements challenging as well

10

Business strategies

14

Cool product trends

18

Smartwatches: Nonetheless a simple buzzword or a fresh electronic trend? 15

Straight integration to keep, while side to side integration is now more important

16

Advertising distribution – Sales stations

17

Marketing – Traditional and digital

nineteen

Contacts

21

About the Deloitte Watch Sector Study

This can be the third gross annual Deloitte Swiss Watch Market Study. It is based on personal interviews with executives and an online review. The 2014 online survey was conducted in June and July 2014. A total of 52 enjoy executives participated this year, practically evenly divide between brands and element manufacturers.

Deloitte in Switzerland

Deloitte is a leading accounting and consulting company in Switzerland and offers industry-specific providers in the aspects of audit, duty, consulting and company finance. With approximately you, 300 workers at half a dozen locations in Basel, Berne, Geneva, Lausanne, Lugano and Zurich (headquarter), Deloitte serves companies and institutions of all legal forms and sizes in all market sectors. Deloitte AG can be described as subsidiary of Deloitte LLP, the UK affiliate firm of Deloitte Touche Tohmatsu Limited (DTTL). DTTL member companies comprise of around 200, 000 employees in more than 150 countries around the globe.

The Deloitte Swiss Watch Industry Analyze 2014 Changing times | 3

Exec summary

twenty. 6bn

Swiss

Francs

Export products at record level

Positive outlook

down

42%

Export

marketplace

risks

57%

Smartwatches

44%

The watch sector is one among Switzerland's

top export sectors. Exports of Swiss

watches reached a list value of

20. 6th billion Swiss Francs (+2. 0%) in 2013

in spite of a further fall in amounts

(2013: -3. 6%, 2012: -2. 0%), which is largely

attributable to a decline in the volume of

quartz watches. 1

of observe executives include a positive view

for the Swiss enjoy industry in the next

a year, down...

Popular