Task # 3. Evaluation of Media

 Essay in Assignment  3. Evaluation of Mass media

Many companies hire merchandise placement businesses to gain customer recognition with no traditional revenue tactics. Item placement is a type of marketing and campaign in which products are placed in television shows as well as movies to get exposure. In recent times this form of advertising is growing 46. four percent coming from 2003 to 2004 and grew one more 22. 7 percent in 2005. It is now a $4. 5 billion dollars industry (Belch & Burp, eruct 2009). Strayer University is a college earlier known as Strayer college of Baltimore whose headquarters is within Arlington Virginia. The for-profit university at present has 88 locations and it is assessable on the net internationally. In an attempt to further Strayer's reach three media choices are advised: Content Support, Advetiainment and Ad-Supported Video on Require. Utilizing these types of strategies may help Strayer build a cohesive and appealing integrated marketing campaign. These strategies these are known as branded entertainment, which is a sort of advertisement that blends marketing and entertainment through television, film, music, expertise and technology. The 1st branded entertainment strategy that may be recommended is usually Advertainment. Advertainment is the creation of video and/or music content by simply an marketer in an attempt to captivate views when advertising their products. For example , a company may prepare an outdoor concert for the only purpose of advertising and marketing their company. Strayer can benefit from this kind of by planning a short series of commercials meeting with famous people or perhaps people with extraordinary stories which may have graduated via a non traditional college and have turn into extremely successful. The second branded entertainment strategy is articles sponsorship. Articles sponsorship can be when an advertiser rather than growing their own articles; some advertisers agree to bring in specific programs, receiving product placement, integration and marketing promotions in return. For example , MTV decides to have the MTV awards plus they look for corporations who wish to...