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USAID roll-outs Pakistan's pioneering mobile agri project

Personnel Reporter

Friday, February 05, 2014 -- Islamabad—The Usa, through the U. S. Organization for Worldwide Development (USAID), launched a new pilot job to introduce mobile allowed advisory and financial services to get peach and potato farmers and fishermen in Swat, Khyber Pakhtunkhwa. As a result of this kind of project, more than 1, 700 small and medium sized farms and 15, 000 people in Swat will gain access to mobile banking. With information and financing even more readily available, farmers can find out practices to improve their harvest yields, gain increased access to markets, and conduct useful and safe monetary transactions.

" This preliminary initiative provides a program to establish the basis and methods for the promotion of mobile enabled advisory and financial services inside the agriculture sector, starting with the peach, potato and the fishing industry sectors of Swat, ” said USAID's Mission Overseer Gregory Gottlieb at the Islamabad event. " As the economic return from supplying these companies to remote farmers is usually calculated, it can promote the sustainability of continued support for maqui berry farmers that can possibly lead to a decrease in wastage and higher rates and a rise in access to new markets, ” he added.

Shahi The italian capital, a peach farmer from Swat explained, " We really need weather revisions in order to be up to date about possible rain or hail storms so we can decide in time when to squirt and irrigate. Through well-timed information my personal efforts and investment are not wasted. ” Working in relationship with USAID through it is Firms Task, the Government of Khyber Pakhtunkhwa will provide prediction and industry information, and Telenor Pakistan – among the largest telecom service providers in Pakistan – can provide technological assistance for the mobile service. �

USAID Mission Director Gregory Gottlieb, Minister for Agriculture and Information Technology, Government of Khyber Pakhtunkhwa Mr. Shahram Khan Tarrakai,...