vcvGMAT WRITING - SAMPLE DOCUMENTS
The following appeared in a idiota from the administrator of Higher Cuts beauty salon: " In respect to a across the country demographic research, more and more people today are shifting from suburbs to downtown areas. To be able to boost loose profits in UpperCuts, we should take advantage of this tendency by relocating the salon from its current location in Apton's provincial mall to downtown Aption while retaining the salon's decidedly upscale ambiance. Besides, Hair-Dooz, the chief competition at the nearby mall, has just relocated downtown which is thriving at its new site, and the most prosperous hairsalon in local Brainard is found in that city's down city area. By simply emulating the locations of these two effective salons, UppperCuts is certain to attract more clients. вЂќ EVALUATION Citing a general demographic tendency and particular evidence about two other hair hair salons and spas, the director of Agrafes (UC) proves here that UC should relocate from suburban to downtown Apton in order to entice more customers and, in return, improve it is profitability. Yet , the manager's argument uses series of unproven assumptions which is therefore unconvincing as it stands. To begin with, the argument assumes that Apton's demographic craze reflects the national trend. Yet, the mere fact that one hair salon has moved downtown scarcely suffices to infer any such trend in Apton; HairDooz might are obligated to repay its success in its new location to factors unrelated to Apton's demographics. Without better evidence of a demographic move such trend in Apton. For that matter, the trend might be in the opposite way, in which event the manager's recommendation could amount to especially poor tips. Even if Apton's demographics do reflect the national tendency, it is unjust to imagine UC brings in more customers simply by relocating downtown. It truly is entirely possible that the types of people who choose living in downtown areas will not patronize high end salons. Also, it is possible that Hair-Dooz will carry on and impede upon UC's business, just as it might have on the mall. With no ruling out these and other reasons why UB might not gain benefit demographic craze, the director cannot persuade me that UC would attract more customers, aside from increase it is profits, by moving downtown. Nor can the manager warrant the recommended course of action based on the Brainard salon's achievement. Perhaps beauty salon generally cost better in downtown Brainard than downtown Apton, because of demographic dissimilarities between the two areas. Or simply the salon thrives because it is longestablished in the downtown area Brainard-an benefits that UC clearly probably would not have in its new location. In short, the manager simply cannot defend the recommended alternative on the basis of what might be an incorrect analogy between two locks salons. Finally, even let's assume that the suggested relocation might attract more customers, an increase in the number of patrons would not automatically result in increased profits. In the end, profit can be described as function of expenses and revenue. Therefore, an increase in UC's expenses-due perhaps to higher rental prices downtown than at the mall-might very well balance increasing profits, thereby aggravating UC's attempts to improve their profitability. .25
GMAT COMPOSING - SAMPLE ESSAYS
In sum, the argument can be described as dubious the one which relies on a group of unproven presumptions вЂ“ regarding Apton's and Brainard's demographics, the reasons intended for the success of the 2 other beauty parlors, and UC's future bills. To strengthen the argument, the manager should provide better evidence of a demographic switch in Apton toward the downtown area and very clear evidence that those demographics portend success there for an upscale hairsalon. Even with this kind of additional facts, in order to effectively evaluate the debate, I would need to know why Hair-Dooz relocated, what factors include contributed to the Brainard salon's success, what factors aside from location might have contributed to UC's...