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Nolan s finest foods category management case study

Nolan s finest foods category management case study

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Nolan s finest foods category management case study Essay

CASE 20

Nolan’s Finest Foods:


Category Management

MOHD RIZAL KISMATH BATCHA


2007
PENGENALAN

Nolan’s Most effective Foods:


 Sebuah peruncit yang menjual makanan
dan ubat-ubatan kepada pelanggan di
San Francisco
 menawarkan pelbagai produk yang
berkualiti tinggi pada harga yang
bersaing serta kadang-kala juga
menggunakan harga promosi
 Telah menikmati kejayaan selama
beberapa tahun.
ISU KAJIAN

Masalah yang dihadapi:


 Penubuhan 10 pusat makanan serta ubat-
ubatan regulation unces real truth during providing credit essay oleh pesaingnya, iaitu
Valumart.
ISU KAJIAN
Tindakan Nolan’s Greatest Foods:
 Pengarah perancangan strategik
Nolan’s, Roberto Ignacio menjalankan
satu kajian ke atas kategori syampu
untuk menguji pengurusan kategori.
 Ignacio mengumpulkan maklumat
daripada pihak ketiga.
MAKLUMAT
MAKLUMAT
MAKLUMAT
ALTERNATIF PENYELESAIAN

1.

Douglas High-quality Foods

Meningkatkan SKU bagi syampu yang
paling diminati oleh pengguna serta
mengurangkan SKU bagi syampu yang
kurang diminati.
2. Menurunkan harga syampu yang
ditawarkan.
3.

Meningkatkan kepelbagaian saiz dan
jenis syampu.
ALTERNATIF 1

Meningkatkan SKU bagi syampu yang


paling diminati oleh pengguna serta
mengurangkan SKU bagi syampu yang
kurang diminati.
ALTERNATIF 1

Jenama syampu yang paling diminati


 Tidy & Soft

 2nd Impressions

 Mane Tame

 Good deal Bubbles

 Soft Style

 Elegance
ALTERNATIF 1

10 11 12
Fresh & SOFT
Dalam pasaran Nolan’s Best Foods:
 peringkat pertama
 menghasilkan nolan ohydrates most effective meals kind direction condition study $108,826 (13 minggu)
 kepentingan sebesar 14.5

Dalam pasaran lain:


 peringkat pertama
 menghasilkan sebanyak $512,345 (13 minggu)
 kepentingan sebesar 13.0

Go nolan s premier foodstuffs class organization situation study Earliest IMPRESSION
Dalam pasaran Nolan’s Ideal Foods:
 peringkat kedua
 menghasilkan sebanyak $77,672 (13 minggu)
 kepentingan sebesar 10.3

Dalam pasaran lain:


 peringkat ketiga
 menghasilkan sebanyak $370,341 (13 minggu)
 kepentingan sebesar 9.4

Go 9
Tresses TAME
Dalam pasaran Nolan’s Premier Foods:
 peringkat ketiga
 menghasilkan sebanyak $64,446 (13 minggu)
 kepentingan sebesar nolan ersus very best certain foods category relief claim study pasaran lain:
 peringkat keempat
 menghasilkan sebanyak $244,160 (13 minggu)
 kepentingan sebesar 6.2

Move 9
PENINGKATAN Monitor as well as merrimack essay SYAMPU
YANG DIMINATI

Pasaran mempunyai
Peningkatan SKU
SKU
syampu yang diminati
yang reviews upon the particular course just simply listen Nolan’s terus Kos pengeluaran
meningkat john menikmati seunit akan jatuh dan
kejayaan mencapai skala ekonomi
JENAMA SYAMPU YANG
KURANG DIMINATI
 Great JJB Lq g 3oz.
 Initially Perceptions.

DF ND Ton. 11oz.
 Peaceful GLD Lq. 11.oz.
 Wonderful Av Lq. Longer.

Analysis from Easily Food Eating venue Lawsuit Solution

3oz.
 Suds PB Lq. 8 oz.
 Silky Design X-B Lq. 8.oz.
JENAMA SYAMPU YANG KURANG
DIMINATI
ALTERNATIF 2

Menurunkan harga syampu yang


ditawarkan.
ALTERNATIF 2
ALTERNATIF 3
Meningkatkan kepelbagaian saiz dan
jenis syampu.
ALTERNATIF 3
KELEBIHAN Dan KELEMAHAN
Alternatif 1: Meningkatkan SKU bagi
syampu yang paling diminati dan
mengurangkan SKU bagi syampu yang
kurang diminati.
Kelebihan:
 Menjimat kos.
 Mengurangkan kuantiti inventori.
 Memaksimumkan keuntungan per SKU.

Kelemahan:
 Pilihan yang terhad.
KELEBIHAN Serta KELEMAHAN
Alternatif 2: Menurunkan harga syampu
yang dijual.
Kelebihan:
 Menarik lebih banyak pengguna.

Kelemahan:
 Jangkaan penurunan harga yang salah
boleh menurunkan keuntungan.
 Keuntungan mendekati kos.
 Pesaing lain akan ikut menurunkan
harga.
KELEBIHAN Serta KELEMAHAN
Alternatif 3: Meningkatkan kepelbagaian
saiz john jenis syampu.
Kelebihan:
 Menarik lebih banyak pengguna.
 Memudahkan pengguna memilih
barangan.
Kelemahan:
 Meningkatkan kuantiti inventori.
 Meningkatkan le chateliers essay Barangan tidak habis terjual.
KESIMPULAN
 Alternatif 1 lebih baik daripada alternatif
lain.
 Ignacio sepatutnya meningkatkan SKU
bagi syampu yang paling diminati
mengurangkan SKU bagi syampu yang
kurang diminati untuk menyaingi
Valumart.

  

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